Guide · Updated November 2026
Foundation Repair Marketing: What Actually Brings Signed Jobs
Every channel promises leads. This guide compares foundation repair marketing channels by the only measure that pays your crews: cost per signed contract.
The one number to judge every channel by
Foundation repair has a long path from first contact to money: lead, then inspection, then quote, then signed contract. A channel that brings cheap leads but few signed contracts costs you more than one with expensive leads that sign. So for every channel, track:
- Cost per inspection: spend ÷ inspections booked
- Inspection-to-contract rate: signed jobs ÷ inspections
- Cost per signed job: spend ÷ signed jobs
- Average contract value by channel
The channels compared
| Channel | Strength | Weakness |
|---|---|---|
| Google search ads | Homeowners searching right now; full control of keywords, areas and landing pages | Wastes budget fast without negative keywords and signed-job tracking |
| Local Services Ads | Often the cheapest leads; "Google Guaranteed" trust badge | Same price for small and large jobs; little control |
| Google Business Profile | Free; shows in the map results; reviews build trust | Slow to build; depends on reviews and location |
| SEO (your website) | Leads that cost nothing per click over time | Takes 6–12 months; competitive in big metros |
| Meta (Facebook/Instagram) | Cheap reach; good for before-and-after content and retargeting | People aren't searching for a fix, so intent is lower |
| Lead marketplaces | Leads without running ads yourself | Leads often shared with competitors; you build no asset |
Example: why cheap leads can cost more
Two months of spend, side by side (illustrative numbers):
| Channel A | Channel B | |
|---|---|---|
| Spend | $4,000 | $4,000 |
| Cost per lead | $50 (80 leads) | $125 (32 leads) |
| Inspections | 24 | 18 |
| Signed jobs | 3 | 6 |
| Cost per signed job | $1,333 | $667 |
Judged on cost per lead, Channel A wins. Judged on signed jobs, Channel B is twice as good.
A practical marketing plan
- Fully set up your Google Business Profile and ask every happy customer for a review.
- Run Google search ads on problem-specific keywords, with a strong negative keyword list. See our Google Ads guide.
- Add Local Services Ads for extra lead volume.
- Record the source of every lead, and mark which ones signed.
- Send signed jobs back to Google Ads so it optimizes for contracts.
- Review cost per signed job by channel every month, and move budget to the winners.
Not sure which of your channels actually signs jobs? Our free written audit checks your Google Ads and tracking, and tells you within 48 hours. No call needed. Request it here.